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Has Sony repeated their success? Coming after the box office performance of Demon Slayer: Infinity Castle, which brought in over $600 million globally, the new movie Chainsaw Man – The Movie: Reze Arc has surpassed the hundred-million-dollar mark globally, attaining a international earnings of over $108 million during its debut. The film outperformed Black Phone 2 ($12.9M) in its second week in theaters, as well as the film Springsteen: Deliver Me From Nowhere with Jeremy Allen White (nine million dollars).

Notable American and International Earnings

Helmed by Tatsuya Yoshihara, the movie is a immediate sequel of the initial season of Chainsaw Man. It grossed $18.2M in the U.S. after a powerful $5.2 million Saturday and four-point-five-million-dollar Sunday take. Globally, the MAPPA-produced movie earned nearly $15 million across 46 Sony markets, pushing its worldwide total to over $60 million via Sony ($43.1M overseas, $18.2M domestic). Official totals are still pending from Sony its complete box office tally.

Parallels to Previous Successful Anime Films

Anime marketing agency a leading anime marketing group noted in prior discussions, comparing the film’s projected performance to the anime hit Jujutsu Kaisen 0, which grossed $34M in the domestic market in the year 2022 and opened to a similar $18 million stateside. This movie's opening frame aligns with that standard, while its hundred-and-eight-million-dollar international sum currently tracks just behind the earlier film's $166.6M final run. Although it’s unlikely this Chainsaw Man film will achieve the numbers of mega hit the record-breaking Demon Slayer: Infinity Castle, this is still a major victory for the studio.

Marketing Campaigns Drive Success

Along with its affiliate the anime streaming service Crunchyroll have successfully utilized audience interaction to boost their dominance at the anime box office. The movie's marketing campaign launched at Anime Expo Los Angeles in summer with a discussion featuring MAPPA, exclusive activations, and Pochita photo ops, then continued with a notable appearance at New York Comic Con showcasing never-before-seen content, fan raffles, and additional MAPPA panels. There was even an private showing for enthusiasts for moviegoers and popular figures too after the concluding day of the event.

What’s Next

This year marks a significant period for anime, and for the company, which has one more feature-length anime debuting this year in Jujutsu Kaisen: Execution in November.